People admire catchy domains, are ready to pay thousands of dollars to get them, because they are sure they cannot think up something worthy on their own. As a result – they pay for things they could have for free, or – what sometimes is even worse – generate some bleak useless domains in favor of shortness which as they think, is the most important criterion of domain name quality.
Let us finally talk about what really decides the destiny of a domain name, what restrictions you should remember about when producing a .com name, and how to get out of your mind the most suitable, most meaningful and memorable one.
Why it’s worth fighting for a .com domain name?
It is known that day after day there are fewer and fewer .com domain names available for registration. Still, .com tld keeps being most prospective, and worth further fighting for, because of these reasons:
1. People keep associate a domain with, first of all, .com domain name
2. .com can be interpreted as “commerce”, “company”, “community”
These two things beyond question add memorability to a domain name.
.com name production process
Restrictions: emotivity and meaningfulness
It is known that restrictions help to focus creativity, and thus get the most out of. But it’s important to differentiate between primary and secondary restrictions which serve the primary. Considering domain names, such restrictions as shortness, consisting of literacy words only and .com extension are often thought to be the most dramatic ones. But let us ask a question – why these all are advised? The answer is – because they serve memorability, which in fact is the only real restriction. Trying to fulfill it, we will refer to other, more qualitative criteria such as:
meaningfulness – crisp logic and consistency;
emotivity – distinct emotions, associations and images behind.
Just these two things, – not shortness or literacy words, – characterize successful names inevitably.
Therefore, what should start a successful name production with? Right, with concept and image production, which will then be naturally converted into words.
Step 1. Define your idea and target auditory
It all is much like in a standard marketing company – first, you need to know who your target customer is, what to offer him, and only after that you can sit down to the plan of marketing strategy.
Right naming, and domain-naming should be based on same principles, represent a project’s idea, and be aimed to meet your customer’s eye.
Think of the product your future website is going to represent: blog’s subject, company’s service, your personal presentation etc. Define the product key specifications;
Get at least a shallow insight of who your project is referred to: their age, who the people they consider authoritative are, their most common desires and dreams. It will be even enough to answer those questions using your common sense only, but social nets as Facebook and Pinterest boards would be also very useful;
Find out how that people name your product type, if there are any slang words related.
It is recommended you write down these observations on a piece of paper, in form of brainstorm results. You should generate as many words as possible,because one of them may construct your future domain (company) name.
Step 2. Construct your product image
If the previous part was about the meaning component, this one is dedicated to name connotations. Connotations are emotional associations that some word of phrase carries, and people tend to better remember ones that carry positive emotions.
But your task is not just write down everything “positive” that comes to your head – as it will bring you no distinct image. To produce the one you should:
Ask yourself a question, how do you want people to see your project: what associations and emotions you wish to evoke in them?
Relying on the results of the previous step, imagine yourself as a representative of your target auditory and try to “see” the image you want to create, from their point of view.
Brainstorm anything that can describe the image you wish to construct in your customers’ minds, even very implicitly. For example, it can be either words (any: adjectives, nouns, verbs and adverbs, whole phrases), or visual images, soundtracks, film episodes.
It’s better you begin with the general impression defining, and then concretizing it in various associations and words.
- Edit your general impression concept, making it more concrete and clear, and trying to extract one or two main images of it.
Step 3. Move the image to your tongue
In contrast to the previous 2 steps, now, finally we get to that dramatic moment of domain name actual invention. To make it easier and more productive, relying on the previous step results – defined emotions and images, and also – some adjectives and speech moods, we should separate them now, and concentrate on their list expansion.
Produce as many adjectives, nouns or verbs that could be related to your product as you can – again, keeping the earlier-defined images in mind. If you lack of words you can also get help tools like thesaurus.net – and find there the necessary synonyms.
Having found the words or the word combination that you suppose could be the most sound variant, start processing it:
a) Relying on the speech mood, choose the suffixes, prefixes – whether it would be some foreign language adoption, “latinization” etc.
b) Try playing words – with rhymes, replacing a word part with the another word that also suits your “plan”.
I should also note, that performing all those steps you should write down all the domain name variants you could come up with while thinking on any of the parts of your product naming strategy. You can check them with our domainchecker and register at once if they are available.
I sincerely hope that if not the whole but at least partially you will find these tips helpful, and this will result in creating a truly sound, live .com domain name, that could be worthy of millions, or evoke jealousy of your competitors, or just be the joy for yourself.
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